Study On Pushing E-commerce Strategy Of Hunan Agricultural Products

The transformation traditional farming, the transformation agriculture growth way, the construction modern agriculture, the promotion agriculture is both fast and good to develop. It's the duty which the Central No.1 Document in 2007 proposed explicitly. Developing agricultural product electronic commerce is changing the traditional farming, the promotion agriculture standard construction, the peasant household commercialization management, the agricultural product formalization, specialized, the integrated important way. The national Department concerned, Hunan Province forded the agricultural department to make many efforts for this reason, has made some progresses, but still had certain distance with economic development's request.In this paper, promoting e-commerce strategy in Hunan agricultural legislate that. Exploring agricultural development of e-business is approach and strategy in Hunan Province. The article discusses the concept of e-commerce of agricultural products, model, the background and agricultural development of electronic commerce based on economic theory, more in-depth analysis of the agricultural development of e-business in Hunan Province and the status of existing obstacles. On this basis, by the Government in promoting e-commerce in agricultural products should be orderly effectively promote the standardization of agricultural products and improve the system, correctly guide the farmers and the establishment of good economic cooperatives, establish and improve the agricultural product logistics system, strengthen agricultural extension services, the establishment of Service-oriented government strategies; By agriculture-related enterprises in the development of e-commerce in agricultural products should vigorously promote agricultural standardization system construction, promote the construction of agricultural standardization, the progressive realization of agricultural enterprise management; to individual farmers, agricultural e-commerce is the direction of development of modern agriculture, farmers participate actively in economic cooperatives , By the way shares to protect their legitimate rights and interests. Through these strategies, it's a viable path that e-commerce for promoting agricultural development in Hunan Province.