Research On The Development Of Electronic Commerce For Agricultural Products In Heyuan

n recent years,the rapid development of electronic commerce in China,with the advance of "Internet plus" concept,traditional industries have OCS seek development opportunities.The state has continuously issued relevant policies to support the rural e-commerce,and the agricultural products market of our country has also developed to the direction of the electronic commerce of agricultural products.He yuan is rich in ecological resources.It is one of the most important agricultural production bases in Guangdong.However,the traditional agricultural products market and inefficient agricultural production and marketing are far behind the average level of Guangdong province.Under this background,we will explore the development of e-commerce in He yuan’s agricultural products and make a rational analysis,giving suggestions for the development of e-commerce of He-yuan’s agricultural products,which is of practical significance.Through market research,data analysis,literature analysis and other research methods,the author analyzes the development status of agricultural products e-commerce in He yuan,the market demand,problems and so on,and makes clear the key elements involved in the development of electronic commerce in agricultural products,and puts forward the corresponding solutions.According to the actual situation of He yuan and the experience of successful case of domestic agricultural product e-commerce,the author put forward a series of suggestions: on the basis of "peasant cooperatives + farmers + e-commerce enterprises",we should focus on the development and transformation of modern agricultural production mode in He yuan,improve the quality of agricultural products in He yuan,establish the quality identification system of agricultural products,build the brand of agricultural products in He yuan,and establish the establishment of the brand of the agricultural products in He yuan.Effective information platform,improve the logistics infrastructure conditions in He yuan,build cold chain logistics,reduce logistics costs,establish local characteristics of agricultural products e-commerce platform to help farmers open agricultural products,especially poultry products sales channels,play the role of government,increase government support,and so on.