The Study On Chinese Oversea Knowledge-Based Workers' Incentive In IT Enterprise

With the rise of the knowledge-based economy, knowledge is increasingly becoming the most important business resources, knowledge management has become the core of enterprise management. Competition in the world tend to be high-quality talent competition, human resources has become the key to the competitiveness of enterprises. Chinese overseas employees are knowledge-based workers; they are of a special group of contemporary knowledge-based workforce of enterprises to expand overseas business. Their enthusiasm of work has a direct impact on the pace of business development and growth, their incentive have become the problem of an enterprise. This article specifically for the characteristics of overseas Chinese knowledge-based workers, study the relationship of main incentive factors. Meanwhile, the introduction of the inter environment variables of age, sex, family factors, salary level and working nature, helps conclude the objective relationships of incentive and factors.Therefore, based on a number of related literatures, the factors of influencing consumer perceiving online purchasing corporate reputation and their relations will be studied in this thesis through the demonstration. To begin with, correlative literatures of corporate reputation look back are looked back, and its conceptions and influencing factors are summed up. Then, the hypotheses of this thesis, the impacts of the factors on consumer perceiving online purchasing corporate reputation are brought forward; and factors model is designed. The following work is research questionnaire design and data collection. After the statistical analysis of the recalled valid questionnaires, the effects of factors on consumer perceiving online purchasing corporate reputation are validated and the model is modified. And, it is expatiated that the research has great significance to the effective corporate reputation management. It provides the company the scientific foundation to make effective strategy, obtain and keep the competitive advantage. In the end, the thesis points out the achievements, limitations of the study, and further study orientation, expecting to provide realistic support for actual practices and to set an example for further research.