Green Supply Chain Management In ABC (Dalian) Tire Co. Ltd.

Since the 21st century, with the continuous development of industrial economy, the science and technology gains the rapid enhancement. China has played more and more vital role in the world economy and has gradually become the production center of the world. Opportunities and challenges exist at the same time. Low efficient enterprises with high energy consumption have to face more stern survival pressure due to more and more intense market competition. Hence, corporate social responsibility has been boosted up to a higher environmental protection and continuous development level.Each automobile manufacturer has to focus on energy saving and environmental protection which have gradually become core topics of enterprises and media. Statistics have indicated that till 2010 the Chinese market will demand approx. 600,000,000 tires. For such a huge potential demand it would inevitable speed up the progress of environmental protection technology. As one of the most important parts, tires play the key role in automobiles regarding energy saving and reduction of dioxide production. Through an investigation, the International Energy Agency (IEA) demonstrated during vehicles' driving, 30% of total energy is consumed to overcome tire rolling resistance. Therefore, a profitable target for developing green tires is to reduce the tire rolling resistance which decreases overall energy consumption of vehicles.ABC (Dalian) Tire Limited Company (ABC (Dalian)) is the daughter company of American ABC Tire Corporation which is one of the largest tire manufacturers in the world. ABC Corporation operates more than 90 factories in more than 20 countries to produce tires, engineering rubbers and chemicals, applied in some kinds of transportation vehicles, ranging from passenger vehicles, light trucks, regular trucks, vehicles for agriculture purpose, vehicles for race to airplanes. The ABC's technical R&D centers in America and Europe engage in researching and developing innovative tires with technologies and patents. The Centers also provide technical support and service for all ABC global factories. Meanwhile, ABC supplies tires for a lot of first-class automobile manufacturers with internal reputation such as Rolls Royce, Benz, BMW, Audi, Volkswagen, General, Ford, Chrysler and so on. In 2007, the whole sales of ABC all over the world is 20,000 million US dollars, recognized as Top 500 of the business word evaluated by Fortune.The application of green supply chain management supports analysis of environmental protection problems among the entire supply chain from raw material purchase, processing, production, retailing to related logistics. "SWOT" analysis determines Dalian ABC Stress, Weakness, Opportunity and Threat. Through Stakeholder Theory, this thesis analyzes benefits related to potential competitors, current main competitors, customers, suppliers, etc. Through Value Chain Theory it analyzes added value during green supply chain management.The primary research of green supply chain management in ABC (Dalian) was introduced in this thesis. Hopefully ABC (Dalian) will achieve a certain progress in terms of energy saving and environment protection, which can promote ABC (Dalian) to develop harmoniously with environment.