Research On Related Problems Of Airline Strategic Alliance Establishment

Along with fierce competition in air transportation market, in order to tackle adverse circumstance many airlines happened to coincide with cooperation. In many methods of cooperation, airline alliance has developed fastest and has the most distinct effect. The research object of this paper is airline alliance. Firstly this paper gives a presentation of its concept, main cooperation methods and classes, the background of its emergence, development status and the theory researches which are the basis of following researches. Secondly, this paper uses game theory to analyze airlines'motivations of establishing alliances, then analyses the airlines'alliance equilibrium tactics of different statuses. This work offers an analysis means for airline's alliance decision-making and can assist managers of home airlines to make reasonable strategic choice. Lastly, this paper analyses the process of airline alliance's foundation and implementation which includes the alliance objective's establishment, alliance's designment, implementation and surveillance. Designment includes partner selection and alliance types'establishment. This paper discusses partner selection detailedly and builds the airline alliance's partner selection evaluation guide line system, then constructs gray multilayer evaluation model under imperfect information to carry quantitative analysis on candidates and presents an example to show this evaluation principal and model's validity.