Build Up Xiamen Port As The International Transportation Hub

In the circumstance of economic globalization and regional economic unified, especially that of China becoming "world factory", the competition in both domestic & international port grows more and more rapidly. Xiamen Port also faces the big challenge and chance in capacity and business growth. Xiamen port has been stipulated for one of the hub transfer ports among China's coastal cities by both the Ministry of Traffic and Transportation and the people's government of Fu Jian province according to"the general plan for layout of Xiamen". However, with the development of China's economy and trade relations, the volume of imports and exports is increasing rapidly as well as the volume of containers, Xiamen port has been replaced by Ningbo port, which originally ranked Top6th of the container volume of input and output,and yet dropped to Top 7th. Moreover, some ports legged behind Xiamen port at one time are quickening their paces to keep up with.In order to grow Xiamen Port bigger and stronger, to build the market leading port on the west side of Taiwan Strait, fully develop the capability & utilization in the modern & compositive transportation net of west side of Taiwan Strait as the main shipping channel, it is very important to research the strategy of development of Xiamen Port.The article introduce the history and current situation of Xiamen port, discuss the development strategy of Xiamen Port using different methods of comparative analysis and investigation. The PEST model, EFE matrix (External facts evaluation), IFE matrix (Internal facts evaluation) were used to analyze the internal & external situation of Xiamen Port, then take the advantage of SWOT model to analyze the development strategy and proposition of Xiamen Port, to bring the target of build up Xiamen Port as the international transportation hub and the backbone port, and finally clarify the strategy and plans of Xiamen Port to grow as an international transportation hub.