The Development Strategy Study On Xiamen Port Holding Group

It is well-known that port is an important platform to absorb the flow of people, logistics, capital, technology, business, information and other factors of production. It is the important component of China's comprehensive transportation and national defense construction, It also is an indispensable infrastructure for economic development and opening up and trade. With the strengthening of the construction of Xiamen port to actualizing the stratagem of city's evolution, production and construction of the port is developed and the size of the port is increased. And port development, not only greatly facilitated the import and export trade and domestic trade development, but also driven modern logistics, port industry and other industries. Xiamen Port has developed into a port, which win an advantage over foreign trade transportation , waterfront industries, a combination of tourism, passenger transport, international transit, transit trade, trade multi-functional, more complete supporting facilities for a class of large-scale country ports, integrated transport system in our country an important hub ,a main stem of container transport, the regional hub port on the southeast coast , the main ports of Taiwan shipping. In 2008, the American "sub-loan crisis" Caused the global financial crisis and global inflation; The Relationship Between Taiwan and the Mainland made breakthroughs into a new era; It has had a major impact on Xiamen Port, a city located on the Western Coast of the Taiwan Straits and externally as an important economic pillar of. Xiamen Port Holding Group is facing with new challenges and new opportunities.Therefore , Xiamen Port Holding Group is the research subjects In this study. According to the research of the port development strategy promoted by the domestic and foreign experts and also learning from the other china ports, the thesis analyses on strategy environment and the internal conditions of Xiamen Port Holding Group in such aspects, including the Operational and financial situation. It also indicates the Group's development strategies and functions, and points out the strategic thought, " port-based, pluralistic advance; solid foundation, good preparation for development " ,to guide the development of the Group. It means that the Group should be in close connection with the port as the main industry to promote industrial development, reserve some industries and abandon some; strip aquaculture and property plate, put good resources, focus on the development of six major business groups. The thesis also use the modern organization design theory and the corresponding analytical methods, on the Group's organizational structure and control mode analysis, feasibility studies, and put forward some proposal on the corresponding adjustment and optimization of the internal management. Hope that the article would do a great benefit to the Xiamen Port Holding Group further development in future.