The Research On Development Strategic For H Freight Forwarding Company Of Jing Tang Port

With the fast growth of the Chinese foreign trade during 30 years for the Reform and Open policy, the development of freight forwarding industry in our country is being on the rise. It is becoming an emerging service industry. Entered into WTO, with the gradual cancellation of the freight forwarding market access limitation and implementation of national treatment, more and more foreign powerful shipping giant enters the domestic freight forwarding market. At the same time, the gradual growth of large state-owned Company, such as SINOTRANS, COSCO and so on, makes the domestic freight forwarding market competition intense. To the immature middle and small-scale Company in this industry of our country, their growth and development are facing opportunities and challenges. Based on the above condition of business's change and this industry development present situation background, it is an important issue how to determine the development targets, realizes strategic reforming, the gain competitive advantage, which without doubt is worth studying.This paper makes a systematic research for the development strategy of Company H. By a detailed analysis, the paper makes an analysis of the status, the development trends and the strategic environment analysis of Company H. With the specific condition of Company H, the paper makes the strategic objectives of development, the strategic focus and the measures and recommendations for development in new situation.First of all, this paper analyzes the status and development trends of Company H, and it makes use of the gray model to make a quantitative analysis for the throughput of Jing tang port with a prediction for the throughput of the port in the next few years. On the base of forecasting the Jing tang Port throughput, makes the Jing tang Port throughput as affecting factors, this paper also uses linear regression to predict the cargo of Company H.Secondly, this paper makes a relatively comprehensive analysis of the strategic environment of Company H, It focus on an analysis of the external environment, the industry environment and the internal environment at first, and then uses SWOT analysis method to analyze the opportunities and threats in the external environment and the strengths and weaknesses of enterprises. Finally, it uses IFE Matrix and EFE Matrix to judge the strategic environment of Company H.After that, with the use of the conclusions of the above analysis, this paper makes advice for the future developmental strategy, the strategic objectives, and the strategic focus for Company H.Finally, to realize this developmental strategy, it proposed corresponding measure and suggestion of developmental strategy. This paper has carried on the detailed analysis and the research to the freight forwarding Company developmental strategy, as to providing the theory and the technical support to realize great development for this type of Company.