Selection Of The Pace Mode Of The New Product Development Project In The Information Environment

There have been plenty of basic and empirical researches on the new product development, both at home and abroad. The research on the selection of the pace mode of the new product development project in the information environment, which being new and scarce, is chosen as the object of this paper. The work is done mainly in three aspects:1. The operational process of the selection of the pace mode of the new product development is brought forth.The classical thirteen stages which was created by Cooper is reduced to five stages, so a new function of the new product development life cycle curve is given, and then the quantized expression of the pace mode is formed. By constructing a three-layer decision-making tree and combining the value of the expected income with the utility of the decision maker, the preference of the modes is determined.2. The mechanism of information communication in the selection of the pace mode of the new product development project is shown up.The information communication network which has effects on the selection of the pace mode is studied; and a tridimensional network structure of the inner and the exterior information communication of the new product development project is constructed. And based on the tridimensional network structure, the accuracy and the timeliness of the information communication is defined, and two indexes of the timeliness entropy and the accuracy entropy of the information communication are built, which can be used to monitor the validity of the information communication of the new product development project.3. The index using to evaluate the effect of the validity of information communication upon the pace mode selection is established.The study of the pace mode selection is transformed into the study of the investment performance, in order to predigest the quantization research of the former one. Then the inspection of the effect of the validity of information communication upon the pace mode selection can be transformed into the inspection of the expect investment performance and the real investment performance. By combining the two entropy indexes with the Sharpe ratio index, the expect investment performance index and the real investment performance index are constructed,and the ratio of these two indexes is defined as the index to evaluate the pace mode selection.