A Study On Developement Strategy Of ZF Company

The ZF Company is a small scaled private enterprise which is engaged in the business enterprise transformation of the medicine wholesale to develop for the industrial real estate, the main product is an industrial factory premises, target market is medium small scaled medicine logistics business enterprise, the programming anticipates 24000 square meters, in view of the fact funds intensive type profession, the threshold is low, the business enterprise faces to turn market competition environment with quality, specially to medium small business enterprise to say more for the vehemence. How ZF company is draw up in the competition environment of vehemence according to the oneself ability correct development strategy programming and implement measure, pass to hold tight to subdivide market means is the main aspect which will compete in the future, will become a mainly successful factor, have important and realistic meaning to business enterprise.This text takes ZF company as a research object, with strategy management, organization the behavior learn, medicine management etc. theories for foundation, analyzed currently a company to face of inside exterior environment, luck camp condition, point out the opportunity that the ZF company face and challenge, analyzed development profession business enterprise inner part luck camp mode, tallied up a company to develop strategic present condition and existent problem, the point analyzed a company a development strategy in strategy choice problem, inquiried into a company a development strategy a programming and carry out a counterplan, hope for the company development provide beneficial draw lessons from.This text passed to carried on investigate the place environment to the ZF company first with through analysis, announced to public a company in the process of circulate in of main and strategic concentration of―― become long strategy. According to this strategy drew up a market to permeate with the market develop strategy, pass concrete working talent strategy strategic such as the development, produce strategy, marketing strategy, finance strategy, human resource strategy etc. to carry out. End, this text put forward to strengthen the concrete measure of strategic programming to include a perfect company to manage, reform organization structure, strengthen a strategy leadership dint. . . etc. , and strengthen competition ability of raise the ZF company by this measure.