The Research On Enterprise Culture Construction Of Hei Longjiang Land Reclamation

The world's political multi-polarization and economic globalization of the international situation, so that the survival and development of China's enterprises of the external environment has undergone profound changes in their own behavior to adapt to the requirements. Strengthen the building of enterprise culture, that is, to adapt to the requirements of the times, to deal with the inevitable choice of market competition, enterprises in Heilongjiang reclamation area is also an essential requirement for self-development.Heilongjiang reclamation area affected by the planned economy deeper into the market economy and later, once the guidance of enterprise development, "Great Northern Wilderness culture" in the new situation, Needs to consummate unceasingly. Therefore, in reclamation system under special circumstances, the awareness of how to infiltrate the corporate culture at all levels of enterprise development, give full play to the important role of culture, on the theory of our community must be studied and explored.In this paper, take the Heilongjiang reclamation area as the object of study were divided into four parts: The first part of corporate culture on the construction of the development of Heilongjiang reclamation area of great significance. The second part in view of the Heilongjiang reclamation area enterprise culture development present situation , to discuss on the issues, and analysis the cause of the problem; The third section analyzes the reclamation of other brothers and the building of enterprise culture and its impact on the experience of enlightenment Heilongjiang reclamation area; The fourth part put forward the Heilongjiang reclamation area enterprise culture construction countermeasure proposal.