Study On The Influence Of Corporate Social Responsibility To Enterprise Competitiveness

Study on CSR in western country is earlier than in our country, and it develops fast. However, under the globalization background, Chinese government and scholars gradually pay more attention to it.The thesis studies on the influence of CSR to Enterprise competitiveness. Firstly, according collecting the literature about CSR and Enterprise competitiveness, tries to discuss the background and other issue of CSR and Enterprise Competitiveness. It mainly focuses on the concept, the nature and content of CSR and Enterprise Competitiveness. Secondly, the thesis pays more attention to studying on the influence of CSR to Enterprise Competitiveness. Combining competitiveness theory, the thesis analyzes the influence from macroscopically circumstance to enterprises' conditions, and discusses the influence of CSR to enterprise competitiveness in different view. Then, the thesis finds out the relationship between CSR and profit by economics methods. Thirdly, the thesis designs a model of fussy comprehensive evaluation aiming at judging the influence of CSR to Enterprise Competitiveness. Lastly, the thesis makes suggestions on the acting strategic of bring CSR ideas into Chinese Enterprise.