Small And Medium-sized Status Of Third-party Logistics Enterprises And Innovative Marketing Research

For Third-party logistics services enterprises, the services market, are exchanged on the material supply and demand sides, and their marketing strategy and general production enterprises and service enterprises are different. China's third-party logistics services to enterprises, especially small and medium-sized, third-party logistics enterprises should strive to do a good job at this stage conversion marketing strategy, marketing strategy selection, marketing strategy and marketing mix strategy for the implementation of the four aspects of work in order to enhance the core competitiveness of enterprises.In this article from the logistics point of view, combined with modern marketing theory, we show off the strategy of third-party logistics enterprise's marketing. Using a questionnaire survey and investigate the adoption of the law society in the third-party logistics enterprises, on the part of Ningbo City, Zhejiang Province.After the study, we found that small and medium-sized third-party logistics enterprises in China mainly for the existence of the marketing problem: Ningbo City, small and medium-sized third-party logistics enterprise market segmentation and positioning is not accurate enough; Service Products, pricing, distribution channels for publicity and promotion of the four factors with and implementation is not ideal; understanding of customer needs, its cost control and convenience of the lack of services.Then we made for an effective solution to China's small and medium-sized third-party logistics enterprise development system of the marketing strategy, including: market segmentation and positioning in accordance with inaccurate aim put forward innovative strategies for marketing; marketing 3C according to the situation in the implementation of good in-depth marketing innovation strategy; environmental issues in accordance with the marketing of e-commerce innovation strategy MLEC; the implementation of the marketing mix based on a channel not in place innovative strategies, pricing strategies and promotion of innovation and other innovative strategies.