Study Of Telecommunication Carrier's Products Innovation In 3G Era

Facing the upcoming 3G era, although telecom enterprises in China accelerated development in the past few years, they enlarged the scale of telecom networks and put new Telecom products to market constantly, provided convenient and efficient Telecom services for consumers, but with the rapid technological development and upgrading of Telecom consumers demand, Telecom enterprises has lagged behind the market development request in the pace of product innovation, the competition between of Telecom enterprises has been became to malignant price war. This mode is not conducive to the development of Telecom industry in china in today's international trend, in particular, Telecom carrier market restructuring in 2008, early in 2009 for issuing 3G licenses, the pattern of Telecom market competition and market environment has been changed, Telecom enterprises are facing the challenges to enhance strength through serf-innovation.Product innovation is the source power of enterprise in fierce competition environment. While the product innovation is not just a specific process itself, needs to consider the various factors to determine the direction, methods and objectives of product innovation. This paper begins from the study of Telecom industry trend and related innovative theory, analyzes the necessity of product innovation, research the obstacles of Telecom product in China, establish the model of Telecom product innovation in 3G era. Base on the system of this model, provide platform strategy of Telecom product innovation.Product innovation model in this paper is based on the system and principle of Strategy Management. Conclusions of macro-environmental factors, industry environmental factors and industry trends as the direction of Telecom product innovation in this paper, have reference value to Telecom enterprises in product innovation in new environment to meet consumer's growing consumer demand and enhance the strength of enterprises.