The Study Of ZOOMLION's Corporate Culture

Corporate culture plays an active role on the internal cohesion and external competitiveness of corporate, which has attracted more and more attention by society and corporate. On the 21st century, corporate culture will become the core competitiveness of enterprises, which is the most important element of management. To establish a feature corporate culture has an important practical significance to improve the level of management.ZOOMLION's culture is developing along with the company's establishment and growth. It reflects its people's spirit of hardworking and enterprising, hard struggle with innovations, and never-ending questing for the cause. It is a concept of harmony.It is a new way to connect the Chinese national cultural traditions with modern's management; it is a useful path to the world development.These articles focus on ZOOMLION's culture. By analyzing its advantages and disadvantages on the basis of detailed introduction, the writer propose some strategies for improvement from the material level, system level and the spirit level. Accordingly, the writer summarizes valuable and successful experiences for enterprises to build up culture, which are expounded in five key points:combing national characteristics with the spirit of the times, targeting to all-round improvement of people, exploring and developing in practice, participating both leadership and staff, and carrying out effectively.