Study On The Inbound Tourist Destination Based On Market Competitive States And Concentration Index

Along with the rapid development of economy and tourism industry, tourism market became more competitive. So we have much more advantages to come through the financial crisis which caused the setback in inbound tourism in 2008. And since the end of 2009, there has a great growth in the number of foreign visitors. Besides, China has paid more attention to tourism industry and launched a series active policy to speed up the development of tourism. All these subjective and objective factors will accelerate the development of inbound tourism, especially the foreign market. Firstly, based on documentation researching method and the previous research, this paper discussed the inbound tourism of Korean, Japan, Russia and America with the methods of market competitive states and concentration index model; secondly, we briefly summarized the overall development situation of inbound tourism through the inbound tourism data from 2004 to 2008, and identify the four major tourist source countries; finally, according to Statistical Yearbook of tourism statistics, this paper analysis the market competitive states and concentration index of the four source countries in 31 regions. According to the tourism characteristics of the advantageous regions, the paper reveals the actual competitive state of 31 regions'tourism market and offers a scientific reference for inbound tourism market.The results of this study suggest that Korean and Japan have lots similarity in cows market; and the Russian tourist markets still prefer to shopping tourism for geographical effects and gradually transit to leisure tourism in coastal areas; the business tourism, which becomes more and more important in American tourism market, will be the key points to recover the American tourism market form the crisis in 2010.From the analysis, the four countries have different concentration in China. The concentration of Korean tourist market is more reasonable than other countries; the Russian has a high concentration; and the concentration of America and Japan is low, thereby, we need to adopt various marketing strategies to improve the market share of the four types.