Research On Market Competitive State And Market Development Of Inbound Tourism

The rapid development of international tourism has become the world's leading one of the pillar industries since the 80's. In addition, some of the international instability factors, such as "9.11" incident, international terrorist attacks, SARS events and the financial crisis, cause impact to international tourism. In this context, analyzing the market timely and meeting market demand to the greatest extent possible in order to be volatile in the development of international tourism in an invincible position. Tourism development is at the forefront of China's tourism industry for its developed economy and rich tourism resources. However, the development of inbound tourism is lagging behind as an obstacle to tourism development in Shandong. There is a very important practical significance to make an inbound tourism market competition analysis and to take appropriate marketing strategies.The article sums up the tourism market researches at home and abroad in recent years. Using the Boston Matrix and the shift—share method, the article conducts a market analysis of the major tourist cities in Shandong Province and puts forward detailed strategies for market development.The full text of the content is divided into seven chapters.In the first chapter, the article puts up the research background of this study, the theoretical and practical significance and points out the research methods used in the research and designs the technology roadmap;In the second chapter, analyses of literatures on domestic and inbound tourism market researches are made. Domestic tourism market research focuses on the characteristics structure, forecasting of the tourism market, marketing strategy and so on. There are many research methods such as the Boston matrix, the pro-King index, gray correlation analysis. According to the article, inbound tourism market research studying in Shandong Province does not exist in depth and use a single model;In the third chapter, this article describes the main model: concentration index, the Boston Matrix and shift—share method;In the forth chapter, the distribution pattern and the flow pattern of the inbound tourism market in Shandong Province are introduced. The article points out the thirteen major source markets and six major tourist cities in Shandong Province;In the fifth chapter, there is a detailed analysis of the inbound tourism market competition on the major tourist cities in Shandong Province. And a market positioning is made of the main cities respectively;In the sixth chapter, market development strategies are made on the analysis of the inbound tourism market competition, which are divided into the tourism product development strategies, tourism marketing strategies to optimize the environment and tourism strategies;In the seventh chapter, researches on this paper are summed up. The innovations and the deficiencies are described in this article. At last, a follow-up research is proposed.