Study On The Problems Of Agricultural Product Network Marketing In Zhangqiu

With the continuous deepening and extension of the Internet information technology research,there is more integration and penetration in the traditional agricultural product marketing mode,which also leads to the e-business mode of online marketing.This has brought more convenience and opportunity to the agricultural products sales in various regions of our country.This also shows that the mode of network marketing to promote the development of agricultural products will become a new trend.To a great extent,this has changed the direction and emphasis of agricultural development in China,and constructed a new model of agriculture in China in the light of social demand and market development.However,from the view of the development of agricultural products network marketing mode in China,the overall effect is not good.Ideally enough,there are still many deficiencies and deficiencies in the dependent network channels.All these have brought some challenges to the development of agricultural products in our country.Therefore,this paper will take the agricultural product network marketing of Zhangqiu of our country as the research object,to concretely and objectively analyze the overall development state of this area under the agricultural product network marketing mode at present,and draw the following conclusions:(1)Judging from the overall situation of the network marketing of agricultural products in Zhangqiu at present,there are good development advantages and opportunities.They have certain market competitiveness in terms of location,geographical environment and resources,agricultural products brands,parks,scientific and technological resources,and so on.And because of the network,e-commerce and government support,its development opportunities are very abundant.(2)Judging from the current process of agricultural product network marketing in Zhangqiu,the existing problems are still quite prominent.For example,the government propaganda is not enough,the innovation motive force of agricultural product network marketing mode is insufficient,and the construction of agricultural product network environment is not perfect.It is urgent for Zhangqiu government to guide and perfect the network marketing of agricultural products,such as the lack of professional personnel,the lack of professional network channel in Zhangqiu,the weak consciousness of the electric marketing market and the lack of brand construction.(3)In view of the above problems,Zhangqiu also needs to be perfected and improved from the following aspects,in order to promote the continuous deepening and extension of its agricultural products network marketing channel.For example,we should step up government propaganda,explore a new model of agricultural product network marketing,speed up the construction of the agricultural product network marketing environment,and train professionals in agricultural product network marketing.With the help of professional network trading platform for agricultural products network marketing and other effective measures.