The Influence Of Characteristics Of Urban Culture On The MICE Industry

The Great Exhibition of the Works of Industry of All Nations which is the beginning of World Exposition, is also a prelude to the Modern Exhibition in 1851.The year when also was the City of London built. Such the huge Expo has been come out and promoted because of the cultural and social factors such as industrialization and urbanization. So exhibitions, cities and urban culture connect closely. In fact, the appearance and development of exhibitions are due to the large-scale of cities. An exhibition can be hold successfully because of the factors such as Urban Infrastructure, geography, cultural environment and so on. Especially the characteristics of urban culture such as the aggregation, regional can promote the exhibition industry to develop. So it's necessary to find out why the exhibition industry can be affected by characteristics of urban culture.Exhibition industry is considered as significant because of its high efficiency and environmental protection by many people. Actually, exhibitions have strong economic and social benefits. So the development of exhibition industry can not only bring a city's or a country's economy. More importantly, it can bring social benefits. Although Chinese MICE industry started a bit late. But it has great potential to develop, and its rate of growth is 20% to 30% per year. There have been five major exhibition industry belts in China. And in the exhibition cities such as Shanghai, Beijing, Guangzhou, the exhibition industry which promote the cities themselves develops rapidly and have formed a certain scale. There are still many deficiencies with China's exhibition industry. We need to find out the right way to stimulate the hidden potential of China's exhibition industry. The experience in the developed countries tells us that industry can get healthy and sustainable development only due to the good cultural atmosphere and cultural environment. Therefore, urban culture can promote China's exhibition. And we need to create the city exhibition culture with Chinese characteristics. We can find a way for the development of Chinese exhibition industry by the research on the impact of urban culture to. The study will provide a reference value. FirstlyⅠexplain the definitions of the exhibition, exhibition industry, city, urban culture, the characteristics of urban culture, the development status of the exhibition industry and what can impact the MICE by qualitative analysis and some data supplemented by pictures and examples and data, especially the case of Shanghai World Expo which I will study on. I hope this research will provide a reference value for the future healthy development of Chinese exhibition industry, besides, enrich and improve the theoretical knowledge of the MICE industry.