Mechanism Research About Social Capital On Competitiveness Of Agricultural Enterprises

In the process of traditional agriculture to modern agriculture, agricultural enterprises are the micro-foundation for solving the "Agriculture,Countryside and Farmer"issues. However, the low competitiveness of enterprises has seriously hampered the development of agricultural enterprises, the business also affected our "Agriculture,Countryside and Farmer"issues. So, enhance the competitiveness of agricultural enterprises has become an important task. And integration resources, expand channels, reduce risk are the major road to overcome the bottleneck of the development. Therefore, this paper focus on how social capital impact agricultural enterprises and our suggestes.First, we sort out the relevant state documents, at the theoretical level of social capital and competitiveness of agricultural enterprises were analyzed, and the research subject-Agricultural Enterprises theoretical analysis of social capital, defines its content, form and construction of vector.Secondly, Agricultural corporate social capital on a certain understanding by the author using qualitative research methods, through to the 15 cases of comparative analysis of interviews Ziliao, drawn from the business Huodong agricultural enterprises, intermediary Zuzhi structures Three Ways of informal social interaction platform and to build social capital accumulation.From the three major forms of social capital, specific studies in depth.Obtained by the innovative mechanism of cooperation based on trust, based on standard mechanisms and regional brand synergy network based on interpersonal learning mechanism of the three mechanisms of evolution of organic form of social capital on the competitiveness of agricultural enterprises mechanisms. Finally, Integrated agricultural enterprises mainly between formal and informal interaction and build their social capital accumulation; focus on agricultural enterprises of social capital levels in all relations, a comprehensive strengthening of social capital; sustainable agriculture, corporate social capital investment to maintain and enhance the effectiveness of social capital; strengthening trust, co-application of innovative mechanisms to enhance the competitiveness of agricultural enterprises; the promotion of norms, use of regional cooperative mechanisms for the brand and enhance the competitiveness of agricultural enterprises; enhance interpersonal networks, evolutionary mechanisms to promote learning, enhance the competitiveness of agricultural enterprises.