Strategies For Beijing Environment Sanitation Group In Municipal Solid Waste Treatment Market

In recent years, With continuous deepening of economic structure reform of China, municipal solid waste disposal market has got the fast development. On the one hand, The garbage incineration power generation become development direction of developed areas such as Beijing with higher combined benefits. On the other hand, with market further opening, PPP has been largely promoted. The government encourages leading civil capital into infrastructure construction and the sanitation enterprises are involved in the increasing competition. Therefore, how to help sanitation enterprises establish measures that adapt present stage of development and keeping competitive advantage in market of municipal solid waste disposal become a important issue for sanitation enterprises.The Beijing Environmental Sanitation Group possess the largest scale and strongest comprehensive strength as a professional group of environmental sanitation industry of capital, The group assume nearly50%of waste treatment capacity in Beijing, The company has65years of experience in solid waste removal and25years of experience on safe disposal services and other obvious advantages. But the enterprise is blank in the field of waste incineration, many owned landfill will expire, together with comprehensive cost of enterprise is higher than others, the enterprise is at a disadvantage in the future competition. The situation is not optimistic.According to the problems of Beijing Environmental Sanitation Group meeting in municipal solid waste disposal market, this thesis uses enterprise strategic management theory and the SWOT analysis method to analyse opportunities and threats of external environment, strengths and weaknesses of internal conditions, establish the feasibility countermeasures though reasonable analysis of four kind of development strategies for the company in the municipal solid waste disposal market. The thesis contents four parts: the first one is to use PPP model to expand the scope of services. The second way is using PPP mode to access the market of garbage incineration power generation. The third road is enhancing the professional service with competition or cooperation. The forth method is improving the enterprise management system and effective control of the cost. At the end of the article, putting forward the conclusion of this paper and the future development of Beijing Environmental Sanitation Group was expected.This paper tries to combine theory with practice, achieve the unity of science and practice. I believe that this research will provide beneficial help for development of Beijing Environmental Sanitation Group, and provides theory and practice basis for development of similar enterprise, even across environmental sanitation industry.