The Psychology Analysis Of Network Events

In recent years, with the development of Internet technology and the growth of netizen,more and more netizens express their views and attitudes towards social events and phenomenons in the public platform of network .The views of netizens form strong network public opinion,finally impact the development of the event and even social processes,these events are the network event.Network events on the one hand, may contribute to social development, on the other hand, may lead to real life violence,so it is necessary to carry out effective regulations to control network events.The main participants of network events are netizens,their behavior reflected in the expression of attitude.I believe that the regulation and control of network event mainly begin with the psychology of netizens.Therefore the most important thing is to analyze the psychological characteristics of the netizens in participating.These artical take "South China tiger event"as an example analyze,take the network public opinion as carrier,use the combination of depth interviews, content analysis and literature study analysis methods.Through research,analyze the psychological performance of netizens in the course of participating network events.On this basis,analyze the causes with the combination of psychology and opinion related knowledge to sum up the general characteristics of netizens psychological.Ibelieve that in the course of participating network events,the cognitive structure and psychological hint would affect the formation of netizen's attitude,persuading would change the netizen's attitude.Netizens pay special attention to such issues as the credibility of the Government.Netizens to participate in network events is not only due to their psychological needs as well as the realities of the incentive.Finally,I raised a number of constructive suggestions to the regulation and control of network events both from the perspective of the Government and the Website.