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The Vct Model Construction Of Changqing Oilfield Culture Practice

Posted on:2011-05-26Degree:MasterType:Thesis
Country:ChinaCandidate:X H YangFull Text:PDF
GTID:2199330332469008Subject:Business Administration
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Corporate culture as the soul of enterprise's development achieves a consensus from concept to practice in depth, with competition getting extensive, culture being in flux among nations, and the growth of a new generation workforce. It is pursued by all companies that building excellent corporate culture and forming the soft strength and the driving force of spirit on the development of enterprise. It is the goal and problem in the construction of enterprise culture that how to shift the cultural idea advocated by the enterprise into staffs outstanding behavior by practice.In the thesis, the researcher analyses the status and problems of corporate culture in Changqing Oilfield, particularly the reasons of "the idea is executed with difficulty", and put forward the VCT model for practice of culture value. Based on the studies on Chinese and foreign corporate cultures, the researcher takes PetroChina Changqing Oilfield Company as research samples, and utilizes double-S cube model of Gauss and Garrett and Barry·Fagan's survey methods of organizational climate. The cultural value advocated by the enterprise and combined with its characteristics is transferred into working idea which instructs specific actions. The cultural concept is carried out to daily work, and a feasible ladder is built between ideas and behaviors through the management tools or methods selected which incarnate the concept, the idea set up, and the tool (establishment flow) utilized among the staff. According to the need of development of Changqing Oilfield, the researcher designs the actual content and the utilization method of the VCT pattern, and proposes the safeguards, taking the four central concept "standard, innovation, learning, teamwork" as sample.The VCT model of practice on culture has been researched the difficult problem of cultural value practice. It is not only an idea of cultural construction, but also the specific operational tool. It possesses the guidance of theory and the feasibility of operation, and it offers certain reference to other enterprise's cultural construction.
Keywords/Search Tags:corporate culture, concept practice, the VCT Model
PDF Full Text Request
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