From Cross-border Mergers And Acquisitions To Strategic Alliances

The 21 th century is the age that the mankind start head for the world economy. The economic activities of the international business enterprise are increasingly globalized. Penetrate and compete and depend on mutually nowdays is already the characteristics of the world economy and development trend. The multinational company carries on the global extend by the multinational investment etc. the strategic alliance is a kind of important new competition means to be value by the multinational company more and more.Its extensive rise is affecting and even changing the international business environment and market environment. It also will bring the revolutionary change to organizational structure and operational mode of the company. This paper primarily studies the choice, foundation, operation and development of the multinational investment and strategic alliance, and also constructs a theoretical analysis frame and the decision model with regard to two kinds of international competitive strategy choice. At the same time, combining the current development condition of Chinese business enterprise international management, this paper puts forward the relevant counterplans and suggestions.This paper is divided into the four parts cent totally. The first part introduces two kinds of international competition strategy concepts including multinational investment and strategic alliance. At the same time, it also introduces the relevant theory about multinational investments and strategic alliance.Section 1 sums up the concepts and relevant theories concerning multinational investment. Because there is still a great controversy with regared to the scope of strategic alliance throughout the academic world, this paper give a general exposition on character of strategic alliance as well as difference between strategic alliance and multination investment, based on some theories of Sierre's and Porter's.Carried on the summary to the concept and characteristic of strategic alliance as well as the related theories of...