The Research Of Strategy Development Of Small-medium Third Party Logistic Companies

Logistic industry in China meet great development chances as continues, health and fast increase for China economy in last few years. The third party logistic which comes from logistic industry increase very fast, a lot of third party logistic company was founded during especially for last four years. Logistic industry becomes a huge potential mark with annual 14% increase.Lot of competitions come to logistic industry, they bring energy of innovation and new development together with high pressure about logistic resource, low average profit. Simple & similar service products become the bottleneck of the small-medium scale third party logistic companies whose major function are logistic agency. Their un-mature scale bring them to very serious situation even can survive continually. How to adjust their business strategy, change their business model, improve service quality and diversify their service product become major questions to be answered for them to release pressures they face. The questions are the focus of the industry as well as this article.In the article, we analyzed the requirement of third party companies'development requirement, industry facing reality pressure; put them into the country & industry strategy environments. The article described small-medium scale logistic companies'strategy design and implementation to go live current situation by study logistic, marking, strategy analysis theory and SWOT method, Porter model. The article come from the detail data and materials of logistic industrial current situation and serious pressure they meet, it will bring high value for small-medium scale third party logistic companies when they design their development strategies...