Luzhou Liquor Industry Development Strategy Research

Luzhou liquor industry has good points. It has a strong position in consumers in the market competition. However, in addition to the two leading enterprises of "Luzhou Laojiao" and "Langjiu", the other numerous liquor producers develop at various levels and their integrated competition is still relatively weak.This paper studies how to speed up the development of Luzhou liquor industry and tries to give the strategic choices for Luzhou liquor industry development by analyzing the Strengths and the Weaknesses, the potential opportunities for industry development as well as the external Threats faced with the Luzhou liquor industry .The main contents are as follows:1. Having studied the basic situations and the major features of the Luzhou liquor industry on the whole. Luzhou liquor-making has a long history with lots of liquor manufacturers and a large production. The city's liquor industry has characteristics of unique brewing process technology, relatively gathered manufacturers, a good trend of high-end brands, clear industry leading role and so on.2. The passage also analyzes the SWOT of Luzhou liquor industry. Luzhou liquor industry has good macro-economic advantages. For example, the provincial and city governments attach great importance to the development of wine industry policy environment; the wine cellar pools are rich in resources; it has stronger competitiveness and sufficient human resources etc... However, compared to the same industry, the liquor industry in Luzhou is at a disadvantage in the fields of brand-building, production resources, business structures and sales. At the same time, this article analyzes the potential opportunities and external pressures the liquor industry in Luzhou faces to speed up the development.3. The passage gives a detailed study of the strategic choice of liquor industry in Luzhou. Facing the status quo, the paper points out that we should focus on the following five major aspects such as supporting the brand implementation, size expansion, marketing development, promoting leading enterprises, training entrepreneurs. Meanwhile, it also studies the ways of implementation of the above-mentioned five major strategies.