Dalian Hydraulic Component Factory Product Portfolio Strategy Study

The existence environment for enterprises changes dramatically as there comes the gradual confirmation and perfection of the socialist market economy. To enhance the enterprises competition ability is the main rhythm in enterprises?existence and development. After all, the market competition is competition of technology. The market competition, in the final analysis, is resulted in the competition of technology. In addition, technology reveals itself via its product as the medium. Therefore, an enterprise can establish its invincible position in the fierce competing market only if it relies on product innovation. By employing method of integration in theory and practice, this essay analysis each the main product of Dalian Hydraulic Components Factory, and, with the analysis of its inner and outer environments, fully demonstrates the competition ability and market potentiality of each product, therefore to work out a set of product combination tactic. The article is divided into four parts. The first part is the summary of theory for product policy, which it mainly describes the concept of product, theory of product life-period, tactics of product combination, and the evaluation method for product combination. The second part is for the analyses of the enterprise inner environment. It mainly reviews the aspects and present situation of Dalian Hydraulic Component Factory and its products. It then analysis the products by using Boston Matrix and the product project analysis method. In the third part, it analyses the enterprise outer environment and releases the present situation of Chinese hydraulics industry as well as the developing trend in this field, the trend of the need for hydraulics, and the effects of the developing of the host machine on hydraulics products. The fourth part explains the study of the tactics of product combination and the measures to ensure the fulfillment of the product tactic.