| The situations at home and abroad have changed greatly with the coming of 21st century. Economic globalization and world economic integration have become the mainstream of world economic development. Under the peace and the development trend, as a big economic country, china's comprehension power has been improved gradually. The people's living standards have been rapidly enhanced. The civil economic structure has been optimized. And at the same time, china is closely related with the out world, especially after china's WTO (World Trade Organization) entry. Market competition becomes more impetuous with the integration of market at home and abroad. Tourism, as a new industry, is playing an important role both in optimizing economic structure, thriving social economy and promoting the economic and cultural interchange of regional economy. Shandong province has abundant tourism recourses. How to address the develop trend of tourism economy, exert the regional advantages, build rational and competitive tourism supply structure, is of great importance to tourism development of Shandong Province.In this article, the rule of long-term and broad-area tourism supply change is analyzed from the angle of tourism destination. It is firstly advanced in this paper that tourism supply structure should be divided as time-sequence structure, regional structure and product structure. It summarizes the time-sequence, spatial location and product structure characteristics of tourism product supply of Shandong Province. With the identification of the structural problems of tourism supply of Shandong Province, the corresponding counter-measures are proposed.This paper is organized in the following four parts:The first part is introduction with the brief presentation of tourism product and tourism supply. The analysis of tourism supply structure and tourism product structure is made. It is also pointed out that combining the new situation of china's accession to WTO, this research has important significance in answering to the new competition situation, promoting the sustainable development of Shandong province, balancing the tourism supply and demand in tourism market.The second part is made up of the theoretical analysis of the factors affecting tourism product supply structure, such as price, resources, economy, technology, characteristics of tourism demand, etc. Further more, according to their affecting ways to the tourism supply structure, these factors are divided into three categories as the objective factors, the connecting factors and the restrained factors. The tourism supply structure framework is built. Pointing out that the dynamic tourism supply structure can be optimized with the proper policy and countermeasures.The main bodies of this article are the third and fourth parts. Above all, the historical course of the tourism supply formation of Shandong province is reviewed in the third part. The course is divided into three procedures, including the preparatory establishment period of tourism products, the framework's come-into-being period and the progressively consummation period. The current gross features of tourism supply structure of Shandong province are also summarized in this part. Soon afterwards, the time-sequence structure, the regional structure and the product structure of tourism supply of Shandong province are analyzed in turn. Then the following conclusions are made: firstly, Limited by the misbalancing of tourism product supply during a year and the concentration of tourism demand, the tourism supply of Shandong province has distinct seasonal characteristics. The main tourism supplies concentrate in the period that from the last ten-day period of April to the first ten-day period of November annually. Secondly, due to the wide existence of tourism resources, the different economic level of each area in Shandong province, the spatial location of tourism supply has obvious characteristics. The level of tourism supply of Shandong Province is positively correlated with social and economic d... |
