Strategic Studies Of The Independent Power Producers

Electric power industry is a traditional industry that has been keeping stable development due to its special role in the national economy. But the long-term monopolization pattern in the industry has resulted in the waste of resource and the high cost of economy. An unprecedented reform will take place in electric power industry so that the development of economy will be promoted after China's entry to WTO and the distribution of resource will be optimized.After the reform, the self-operating power generation enterprises will be located in the most competitive market. The enterprises should improve the consciousness of management, risk and competition. Especially, the strategy management will play a very important role in the healthy development of the power generation enterprises.The importance of strategy lies in that it will decide the success and failure. The goal of strategy management is to control the development and incertitude of an organization and direct the organization to develop in the right direction.In associate with the self-operating power generation enterprises' demand to develop after the reform, this paper imports the philosophy of strategy management. By analyzing the evolvement of the electric power market and the environment, the development direction is pointed out for the electric power enterprises. Furthermore, methods such as SWOT is adopted to illustrate how self-operating power generation enterprises make strategic goals, how to finish strategic location and what principles the enterprises should obey. In the end, Beipiao Power Generation Corporation is exemplified to illustrate how to put strategy management into practice.The characteristic of this paper is that it has both generalization and detail. The narration sequence is from area to point. The paper has practical importance for the power generation enterprises to develop in the new electric power market after the reform. It is hoped that this paper can provide some reference for the enterprise leaders.