Research, Supply Chain Management-based Retailer - Supplier Relationships

With the development of society, economy and technology, the environment on which the enterprise lived has been fundamentally changed by various uncertain factors. Especially, the living standard of people is continuously improved and the consumer's demand is changing rapidly. Under such circumstances, It has become an urgent issue that how retailers cooperate with suppliers so as to make the entire supply chain operate effectively and efficiently to enhance the competition ability of China's retailing.This thesis tries to introduce the concept of Supply Chain Management into retailing enterprises in order to reexamine closely the relationship between retailers and suppliers, analyses, from the view of transaction costs and value chain, the theoretical foundations of strategic corporate partnership between retailers and suppliers and discuss corporative patterns between retailers and suppliers. Using the advanced theory and experience of other countries, this thesis induces four relatively typical corporative patterns. Linking to china's practices, it also proposes measures to implement supply chain management concerning relationship between retailers and suppliers, which offer a theoretical foundation and a practical guidance to the enterprises in fulfilling competitive advantages and making new sources of profits.