| As a professional producer of polyacrylamide. Shengli Polymer Company has faced a profound change in the environment in the past years, including technology, market, economic structure, and etc. To make leading advantage, the company has to revise its strategy and make feasible plan.This article analyzed the strategic environment and the resource and ability of the company, and found out the opportunity and threat imposed to it, as well as its strength and weakness. Based on the analysis, the overall and fundamental strategy was made. The measurement to ensure the realization of the overall strategy was also discussed.After a detailed analysis, it is found that the PAM demand will see a great increase, and the company has a leading position in the technology, market occupying, and production scale. So the company is advised to take aggressive strategy. It should first focus its main resources on the enhanced oil recovery (EOR) market so as to strengthen its advantages, and make technological preparation for the entry into the water treatment and other market in the near future. To fulfill the strategy and target set for the next five years, the company has to do a lot of work such as technological innovation, capital collecting and investing, globalization, cost leading, organization restructure and etc. |
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