China's Enterprise Knowledge Workers The Incentive To Study

The mankind has entered a brand-new economic times with "knowledge" as a dominator in the 21st century. In this times, "knowledge-type enterprises" will play a significant role. The competition and development of enterprises eventually will rely on the knowledge workers. "The greatest challenge the enterprises face in the 21st century is how to increase the productivity of the knowledge workers and how to motivate them effectively." Therefore, a profound study of the laws of knowledge workers' management and the exploration of the administrative methods and skills which fit to their characteristics have become a common mission of the theoretical and practical circles.The thesis put emphasis on the issue of motivation to the knowledge workers in our enterprises and included four parts. Firstly according to the reality, I analyzed the existing problems in the motivation to the knowledge workers in our enterprises as well as the challenges to the traditional theories and methods. Secondly I demonstrated the characteristics of needs of the knowledge workers in our enterprises through the result of the investigation to the reality. Thirdly I explored the psychological features and the stimulus of action of the knowledge workers and established a four-level motivation system to the knowledge workers on the basis of the theory of Organization Behavior. Finally taking the successful motivation cases of Haier Corporation, I gave an account of the motivation strategies to the knowledge workers in our enterprises.