Nantong Development Strategy, With The Flying Capacitor Limited

With the 30 years' development especially after the policy of reform and opening to the outside world, Nantong Tongfei Capacitors Company Limited(TFC) , a medium-sized state-run enterprise , has acquired brilliants achievements. The scale and economic profits of the company is at the top of the capacitors trade .In recent years, market competition is cutthroat. Due to the our company meets great difficulties, At present we have great difficulties as well as good opportunities. Situated at the crossroad of development, we need to layout the direction of advancement of our company. The development strategy plays an important role in future.The thesis analyzes the general environment, capacitor industry environment, competitive environment, and internal environment. In terms of the SWOT analytical method, it studies the competitive advantages, disadvantages, opportunity, and potential threat to our company It determines the future development object: diversification strategy and international strategy .The implementation of diversification strategy can disperse operating risks, adapt to the environmental change. In order to ensure the success of enterprise reform the management offers job opportunities to laid-off workers. The implementation of internationalized operating strategy can make full use of the productive capacity, develop the international market, and learn the new technology and management experiences from foreign countries. The global economy needs the implementation of internationalized operating strategy. To ensure the implementation of diversification and international strategy, we must take practical measures on property rights reform , organizational structure , enterprise's core competition, human resources , strategic Alliances , moving to the suburb , stimulant mechanism , technical renovation , cultivating advanced enterprise culture ,etc .Carrying out diversification and international operating strategy, TongFei Company will have a significant impact on the improving economic profits, enhanced enterprise power, and reestablished refulgence.