Strategic Research On The Transformation And Development Of The Bright Company

With the development of market in China, it gives all enterprises an opportunity to develop in the good external environment. And meanwhile, a lot of enterprises achieving success in the period of foundation have to consider how to make further development in a new environment in face of crucial market competence. This article, based on the study on Guangming Company, makes a deep analysis and study for some factors affecting the development of enterprises such as industry environment, enterprise's strategy, financial management and leadership. Furthermore, it puts forward some solutions for enterprise's sustainable development in accordance with the enterprise's current situation and environment.This article includes four parts. It introduces the background of the company, including the product and the history of the company in Part one. It analyzes the industry environment affecting the company's development in Part two. It analyzes some latent problems incurred in company by way of the strategy, marketing, financial management and leadership in Part three. It puts forward some suggestions for the development of company in connection with the company's current situation and external environment in Part four. It is hoped that it can give help to some enterprises with same question based on the analysis of this article.