Shanghai And Up To Auto Parts Co., The Development Of Strategic Research

An excellent enterprise strategy is able to carry out a long term plan for the direction and tendency of the enterprise's development, so that the enterprise can fully exert its inner advantage during the change of the exterior business environment in order to achieve a permanent and steady development. As for the domestic auto accessory industry, there are plenty of manufacturers, the overall strength is not strong, and the market competition is severe, so the general viability of the enterprises is weak. Therefore, a clear and practical strategy is crucial to an auto accessory manufacture enterprise.The article is apart five parts to discuss the development strategy of ShangHai HeDa auto access firm.The first part is an introduction to the fundamental conception of the strategy ,strategy theorys development and the tools of strategy management.The second part is to analyzes the domestic auto industry and auto accessory industry from the macro point of view, and then analyzes the inner situation of Shanghai HeDa auto accessory company from the points of the basic situation, finance and products.The third part is to makes a diagnosis of the company's advantage, disadvantage, opportunity and threaten by using strategy management tool (SWOT model).The forth part is presentation of the company's strategy target and pivot, the company's view of merits, general strategy, competition strategy and function strategy are designed,The firth part is about specific measures are executed to ensure the implementation of the strategy. In this article, the planning of the strategy involves the detailed situation of the company and the specific scheme of the implementation.