Developing Strategy For The Auto Part Industry In Chongqing

The auo industry is the backbone indusny in Chongqing. During the ninth5-year plan period the auo pwt indusny has experienced great progress but Stillcannt meet the Standard of the overall development of ChOngqing's auo induStryFacing the new sihaion of China's accession to WTO and the Profound changes inthe world's aUto pall industry it is of great realistic importane tO work ollt the Properdevelopment straegy for the auo pari industry in Chongqing.The thesis firstly Aned to analyze the extemaJ environmCll of the auo partinduSny in ChOngqing frOm the aspects of foreign auto part induStry developmenttrend, macro econondc environment, State induStry POlicies, domeStic at panindustry develoPmen StatllS, effect of the accession to WTO, market and domesticauo part induStry development trend. The EFE matrix was used in evaluaing theextemal envirorunent.Secondly, the iniemal environrnent, including geograPhic environment, layoutsyStCms, research & development, scale, and relationships betwCen assembling andpan enterprises, was analyzed by using the IFE matrix.Based on the external and internal analysis, the thesis then put forwardsome developing strategy fOr the auto part industry in Chongqing according tothe resuIt of aPplying the threats-oPPodritie s-wedries s- Strengths matrix. Theexpectation is, through concendng strategies including system renovation,sPecialized division and scaled economy, etc., to provide some help to the induStryand product stfUctUre adjustInent, increase the core comPetence and establish a stablefoundation to the amo part industry development in Chongqing.