Liaoning Yinzhu Group Product Structure Optimization

The leading products in Liaoning Yinzhu Group are Nylon 66 textile yarns, PET/PA separable composite superfine fiber, and PP Staple for cigarette stub. Liaoning Yinzhu Group has passed ISO9002 quality authentication system in 1999. The quality of products made by Liaoning Yinzhu Group is good. But there are irrationalities in the products structure in Liaoning Yinzhu Group. Most of the products in Liaoning Yinzhu Group are normal fiber and there are other problems in Liaoning Yinzhu Group, such as single varieties, lower grade, less high-tech and high value-added produce, less scale, less further-produce ability etc. But fiber-makers of both international and national, are developing their products to scale, differential and multifunction. Facing drastic competition, we must know how to keep on continues developing in such circumstance. It is an urgent problem relating to the enterprise's life. We can win in future marketing only when making the product structure of Liaoning Yinzhu Group correctly, showing advantages fully, and preventing disadvantages. So it is very pressing to change the product structure. The research object of this text is the product structure in Liaoning Yinzhu Group. The research conclusions provide the decision-making basis for the adjustment of the product structure in Liaoning Yinzhu Group and analysis tools for the development of Liaoning Yinzhu Group.The theories of the product composition, life cycle and Bostons matrix are followed. Theory study and investigate study are adopted and quantitative analysis is combined with qualitative analysis. At first, documents are recalled and referred. Then, research progress of related research field is analyzed. Meanwhile, the domestic fiber marketing has been investigated. Subsequently, the present product structure in Liaoning Yinzhu Group is analyzed systematically and new products are forecast. The text refers to prolong the life cycle of currency product, increase the product species, and develop the high-value added product practice lengthways strategy etc. Finally the optimized strategies of product structure in Liaoning Yinzhu Group are mentioned. At the same time, some concrete assuring methods are referred, such as financing, building the system of talent management, improving technical innovation etc. The final purpose is to enhance the competition ability of Liaoning Yinzhu Group in the marketing.