High-tech Enterprise R & D-marketing Interface Management Research

The low efficiency, exhibited mainly by the low translating rate of R&D production and the long commercialization cycle of scientific research production, exists all through in the innovation activities of high-tech enterprises in our country. This phenomenon results in various factors from the system's to the conception's. However, the key problems related to the management have been neither paid enough attention nor resolved effectively. Most of high-tech enterprises in our country suffer from bad R&D-Marketing interface management, which affects negatively the innovation efficiency in high-tech industry.This paper starts with the simple introduction of the high-technology, the high-tech enterprise and the high-tech industry and proceeds with the common knowledge about the enterprise interface management summarized according to the related theoretical study and practice experience. On the basis, this paper, through analyzing the cooperation relationship between R&D and marketing department in high-tech enterprises, explains the forming process of the R&D-marketing interface, and then expatiates the exhibitions of interface obstacle and the determination of interface integration. In part IV, the various impact factors, which are divided into four aspects including information, culture, management and organization, are dissertated in detail. Finally, this paper brings forward some approaches for improving the R&D-marketing interface management in high-tech enterprises from information circulation, cultural integration, organizational adjustment and advanced management measures and offers some operable methods to enhance the innovation ability and accelerate the healthy and speedy development of our high-tech industry.