On The Development Of Our Retail Logistics

Retailing logistics is the main research target of this article. The author thinks that the development of logistics is very crucial for retailing if Chinese retailers want to make significant improvement, which is through general analysis about the situation of Chinese retailers on the base of theory combining with practice. At current stage, Chinese retailers confront the opportunities and challenges brought out by China's entry to WTO. Therefore, to realize the modernization of retailing and to handle with foreign retailing, we have to turn to the advanced management concept and chain management's manufacture method, make the full use of the experiences and lessons gained from Chinese and foreign retailing logistics development to re-defme the development mode of Chinese retailing logistics. At the same time, we should characterize the development road and combine with different retailing status because of the fact that Chinese retailing develops unevenly. That is: as to the retailers with super large scale, we should encourage it establish retailing supply chain system with the leader of itself so as to realize the whole success among the members in supply chain, maximize the inner profit of this supply chain, and to gain the strength to compete with international retailing giants. As to retailers with large scale, it is very necessary to establish the modern retailing distribution center which belongs to it,because in this way, it helps to conform the inner resources of this enterprise, harmonize the activities of every department, and improve the competition power. As to the most retailers with small or medium scale, it would waste social resources, restrict economic and social development in harmony if the above two modes would be used. Therefore, development of social and universal the third party logistics is very effective. This also is the emphasis of current retailing logistics development. At the same time, we have to re-understand circulation thoroughly so as to establish the development system for Chinese retailing logistics. Traditional economics always emphasizes the importance of the manufacture when it comes to the relationship between the manufacture and circulation. It thinks that the latter is the former vassal. But along with the economic modes changing continuously and the system construction strengthening consistently, traditional system of manufacture and circulation is subject to tremendous challenge. Under the new situation, circulation requires its re-definition in order to obtain the influential power adequately to economic development. To sum up, our target is to develop Chinese retailing. Our cut-in point is retelling logistics. In this way, we could find the continual competitive advantage rather than comparing competitive advantage for retailing development, realize inside to outside evolution and strong to big development road.This article tosses out manufacturing field which related more tologistics, but elaborates in detail the application of logistics in retailing field. It tries to establish a supply chain system with retailing as the leader in which there is no restriction that manufacture determines consumption. Hence, consumption is promoted gradually to the leading position in their relationship. That is, in some degree, consumption restricts manufacture. Under this situation, circulation seems to be utmost important, because it either resolves whether the goods of producer can be sold, or resolve whether it can provide satisfactory service to customers. At the same time, by means of establishing the supply chain system, the traditional "Win -Lose" relationship between the supplier and demander transforms to an "Win- Win" relationship.