On The Core Competitiveness Of Enterprises

The theory of core competence is a new stage of the strategy management theory. Many companies have already known that core competence is the source of a long-term competitive advantage that companies can obtain, and it is a foundation for companies to exist and develop. Only in cultivating and promoting the core competence consciously, can companies move forward in competition in the long term. Since 1990's, although the theory of core competence has been presented many times in academe of China, nothing have been put forward systematically about the methods of managing core competence. This paper discusses the operable methods of managing core competence based on the comprehension of the theory of core competence.The concrete arrangement of this paper is as follows:Chapter 1 primarily introduces the core competence's origin and its development abroad, the theoretical and practical meaning of studying core competence management and the research way of this paper. Chapter 2 introduces the research work of core competence that local experts and scholars have done. Based on this, the paper defines the core competence, and makes further explanation from its connotation, characteristics and construction. Chapter 3 and chapter 4 are the textual main parts, expounding upon the process of managing core competence systematically. The two parts also emphasize that innovation, as the main melody of this age, is essential to core competence. Chapter 5 considers four mistakes in the core competence management of Chinese companies, and to come out of these mistakes, the companies should make clear and handle four relationships. The last chapter selects and analyzes three successful cases: NEC, Mckinsey and Haier, hoping that they can provide some examples to companies.The following are characteristics of this paper. It discusses a whole reasonable procedure, method and path on how to manage core competence successfully, giving companies some advice on cultivating and promoting the core competence.