| Based on the thorough investigation, the analysis about the current status and the problems faced by the enterprises is related in detail. During the investigation the object enterprises investigated are the special firm clients of the two online banks and the typical enterprises in retail sector that can implement B2C but fail to. The two banks are the china merchants bank and the industrial commercial bank of china. The investigation focuses on the online orders, the methods of contacting with the suppliers, the method of payment, the method of delivery, the main clients, the websites, the strategies of the marketing and so on. Based on the investigation and the analysis of the questions raised by the enterprises, we can find out the main problems faced by the enterprises in Jiangsu province are the immature framework of the e-commerce, the scarcity of the online orders, the poor quality of the websites managing, the vacancy of the marketing on the internet. All these problems can be divided into two parts. One part is the deficiency of the government support and instruction. The other one is the scare knowledge of e-commerce marketing and management of the enterprises.With the consideration of the present problems, the article presents the macro and micro e-commerce strategies of Jiangsu province. The macro strategies focus on the planning and instructing of the government about the e-commerce. The micro strategies focus on how to find and cultivate the clients, how to run the websites, and how to employ the marketing methods etc. Also the article provides rich and successful examples in support for the research of practical strategies of B2C, which I believe will give the resolution of the problems of implementing B2C faced by the Jiangsu Province. |
