New Ceon Company Development Strategy

The article analyses the operation environment that XINSHILONG Supermarket facing with, by using the principle and method of enterprise operating strategy from the macro and micro aspects. The article states that after joining in WTO, the retail trade industry of our country will face with a rougher competitive Environment. As a retail enterprise, XINSHILONG Supermarket must face the threat directly. Accordingly, it should be united as one group. In the mean while, it must drive up a road of chain-expanding, brand management and strategic alliance, utilize the advantages of scale economy, set up the management of enterprise supply chain, raise excellent enterprise culture, and improve on the core competition of the enterprise.