Sc Logistics Company Logistics Development Strategy Study

The author takes part in the study on the development strategy of SC Logistics Co, Ltd, and undertakes the study on the development strategy of product flow service.Based on SC Company, the paper applies third party logistics theory and management theory. Firstly, the paper analyzes the SC Company's logistics system in existence, expounds the necessity to develop product flow service business and shows the current status in relevant market by BCG matrixes. Secondly, it selects seven main attractive fields, which are suitable for SC Company such as chemical logistics, medical logistics and exhibit logistics, then analyzes each of these fields in detail, and brings forward corresponding development proposals and tactics. Thirdly, it finds out the most valuable product flow service business in these fields, and brings forth the development strategy of SC Company. Furthermore, the paper puts forward the measures to bring the strategy into effect, including the improvement of organization structure and human resource management, the construction of logistics information platform.Through all of the analyses, a conclusion has been drawn as follows: the SC Company should aim at value-added logistics service and fulfill the need of customer by integrating the supply chain. The short-run strategy is that SC Company should lay stress on developing chemical logistics and IT& telecommunication logistics. The goal is to gain an obvious advantage in the market and make SC become a famous logistics brand in these fields. In the long run, SC Company should become a leader in chemical logistics, medical logistics; exhibit logistics, IT & telecommunication logistics and vehicle logistics. The SC Company will be a first-class global logistics operator that can provide full-service for worldwide customer.The paper uses methods of PEST analysis, SWOT analysis and BCG matrixes. It aims at SC Company's product flow service business and applies the third party logistics theory and management theory, which embodies the innovation. I wish this dissertation could supply a good reference for SCCompany and do good to our third party logistics.