Highway Business Development Strategy

Along with the rapid development of our national economy and entering into the World Trdae Organization, expressway company confronts unprecedented opportunities and threats .Do available expressway how to suit the need of social development and economic development? How to define the future management strategy? How to give ample free rein to inherent function and benefit of expressway company? These problems become the major question for study that company must solve as soon as possible. This thesis comes from these questions, research thorough into management strategy of expressway company, analyzes the opportunities and threats company confronts , strengths and weaknesses company exists by the SWOT analysis, establish management objective by fixeding enterprise position, gain conclusion on total management strategy by earring on management strategy analysis, approach concrete management measure of expressway company, besides, carry out excess syndrome on an expressway company.