Private Enterprises In Henan International Business Strategy

There is a long history about enterprise internationalization activities. It can be traced back to BC. But generally thinking, the enterprise internationalization management began in 16 century, developed vapidly from 17 to 19 century, and became its main form --multinational company after World War II. With the development of enterprise internationalization practice, the theories about it were put forward gradually. However, These theories were created mostly in developed and market economy nations. While studying Henan run-by-private enterprise internationalization, we must pay attention to the fact that Henan is an inland province of a developing country and is in transitional period from planned economy to market economy, Therefore, we select a few of internationalization theories that are suitable for Henan province conditions as the foundation of the paper.Run-by-private capital enterprise is the principal part of market economy and the principal part of Henan economy development in future. Henan run-by-private capital enterprise has the necessity of internationalization management from the follow five aspects: economy globalization and the entry WTO of china, Henan industrial restructure, Henan resource conditions, Henan economy extrovert increasing and Henan run-by-private capital enterprise abilities promoting. Henan run-by-private capital enterprise has the possibility of the internationalization management from the international, domestic and enterprise self conditions.We draw a few of conclusions about the present conditions and characteristics of Henan run-by-private capital enterprise internationalization management from investigating the import and export and foreign investment since 1998. And on the basis of it, we analyze the problems and influence factors. We elaborate the influence factors from micro view and macro view.We put forward strategies proposition about Henan run-by-private capital enterprise internationalization management from the two aspects: entry strategy and grow-upstrategy on the basis of synthesizing the macroscopic economic environment and run-by-private enterprise self conditions. And we put forward counter plan suggestions on carrying out the run-private-capital enterprise internationalization strategies from thee levels: national policies, government supports and enterprise self.