Smg Media Group Information Platform Planning

China media industry is developing rapidly. Shanghai media group has met challenge in domestic market and local market. We must strengthen our power. But there is some puzzle to block the group reform. We find that our information flow and business process flow does not collectivize. There are four reasons block the group information development. The management mode divided by building is not reasonable. The software with same function is launched repeatedly. Softwares like information isolation island. The information flow designed by manual flow is slow. So we must design a new management information system rapidly. The system will improve the shanghai media group's efficiency.After scientific analyze the situation, we find that we must set advanced idea. We set up a system to unify program planning producing and marketing. It will fit our group reform. We suggest system integration strategic named "total solution". Above all, a unified information system structure and group information data center will be set up.The information structure's lodestar is "advanced reliable economic and security"- Our target is to launch a integrated SMG information system, achieve headquarters. channel and frequency classification management mode, headquarters is a direct center decision-making center profit center information center and human resource center. We will set up a network platform. The system is a CEO engineer. We will design a decision-making system. The information platform deals with information object to management. It includes five methods: text digital picture, video and voice data. Network will support data transfer and switch. System will support leader decision.The system divided into 9 subsystems. It includes program production management system. news management system. office automation systenr. integrated material systenru financial systerru human resource systerru financial data center .. custom relations system and decision support system. So the SMG information system platform structure is designed. The field in this dissertation is developed in advanced country, but it is new to domestic media industry. The research will plan the SMG information structure which will push the shanghai media group information developing. It has majesty employ value and theory meaning for Chinese media industry.Ying qihong (Business administration) Directed by Zhao gang professor...