The Fuhai Thermoelectric Development Strategy

The meaning of strategic management is self-evident, for without strategy, an enterprise will have no thinking, and then have no prospect. As Drake has said, "Strategy leads an enterprise to strive for tomorrow", Applying strategic management theory, this article aims at discussing about the management strategy and questions related of Fuhai Heat and Power Company, though comprehensive analysis of the external conditions and the inner resource and ability of Fuhai Heat and Power Company in three respects. They are the analysis of strategy, the assessment and selection of strategy, and the practice of it.Chapter one includes two parts, they are: (1) General introduction of Fuhai Heat and Power Company. (2) Management problem of Fuhai Heat and Power Company.Chapter two is about analysis of the managing circumstances of Fuhai Heat and Power Company by POTER.Chapter three is about the selection of development strategy of Fuhai Heat and Power Company. With the help of tools for strategic analysis such as SWOT, it makes a comprehensive analysis on the opportunities, threats, advantages, and disadvantages the company faces, and draws up the future development strategies and action plans for the company.Chapter four is about the practice of strategy, it includes four parts, they are: (1) The human resource strategy. (2) The enterprise culture strategy. (3) The cost strategy. (4) The market expanding strategy.