Period Of Social Transition And Political Communication

In the period of social transformation, political communication is the basic premise and main factor to political system it can exist and work, it is like the nerve to the function of the political system in the life organism. The mutual political communication can make high integration of the political system of the whole nation and valid, can make the target that the government pursues change into the publics', be good to improve the decision ability of the government, set up the government's good image, make the government in the beneficial position always in the various competition . Chapter 1 discusses political communication's meaning and characteristics in the period of social transformation: Communication tools' superiority, subjects' distinctiveness, inner communication in an orderly way, communication methods' comprehensiveness, communication scope's popularity, communication contents' compulsion. Chapter 2 discusses political communication's effect in the period of social transformation: One is that transformation period's political communication is good to make policy scientific. Two is that transformation period's political communication is good to realize the social control's standards. Three is that transformation period's political communication is good to carry out well politics and culture integration. Four is that transformation period's political communication is good to improve the operation effect of political system. Five is that transformation period's political communication is good to better government's image. Chapter 3 discusses contemporary Chinese political communication facing challenges and countermeasures: One is that social valuable system permeates strongly the political system. Two is that the individual in the political power core resists collective and national benefits. Three is that social groups can antagonizes the government. Four is whether the government can guarantee political system communication network unimpeded facing the network political participation, giving full play to the effect of communication.