Shijiazhuang Sanlu Group, An Integrated Development Strategy Study

The corporate development strategy is an all around design, decision and maneuver about company's long-term future development and therefore of great significance. This paper discusses the corporate development strategy of Shijiazhuang Sanlu Milk Group Co., Ltd. What an industry leader with its old predominant products should do about its development strategy when some followers have rapidly expanded their market share with new products? Based on this back ground-the threats which the company is encountering, this paper analyses the company's external and internal environments and obtains the conclusion that the company, whereas encountering many threats, still has its spearhead in the milk industry. Afterwards the paper establishes the company's development strategy-the Scheme of Integrated Development Strategy of Shijiazhuang Sanlu Milk Group. The most projected characters of this strategy are of multi-strategic tasks, compound strategic methods and synergy between different strategies. Finally, the paper puts forward related measures and suggestions to enhance and guarantee the implementation of the strategy.This paper holds up a lot of the industry and the company's detailed materials and under the guidance of modern corporate strategic theories, applies such skills as PEST analyse Chart, Function Method, Value Chain Method, SWOT analyse, Evaluation Matrix of Strategic State, trying to offer the company a relatively objective and feasible corporate development strategy.