Research On The Entrepreneurship Environment Of College Students

The21st century is the era of the entrepreneurship. The entrepreneurship plays an important part in the world’s economic development. It’s a national strategy to encourage innovation and entrepreneurship in many countries, including China. With the increasing employment pressure in our country, many college graduates begin to run their own businesses instead, which has aroused a widespread concern in the society. The entrepreneurial environment is a key element which has a direct impact on the start-up effect. A good entrepreneurial environment is a premise for starting a business successfully. It is very urgent to provide a favorable environment of graduates’ self-employed business. In this article, the author has a systematic research on the entrepreneurial environment by providing a case about the entrepreneurial environment for college students in Shanghai.This paper includes five parts. The first chapter focuses on the research background, purpose and significance, the research status at home and abroad, the research thinking and methods, and the innovation of this paper. The second chapter is related theory of this paper, including entrepreneurship theories and entrepreneurial environment theories, it introduces two models with international influence used to describe and evaluate the entrepreneurial environment, the Global Entrepreneurship Monitor (GEM conceptual model) and the model based on the entrepreneurial core elements. The third chapter is the central part of this paper. Through combining the reality of the start-ups of college students with the past research results of the entrepreneurial environment, it sets up an evaluation index system on the entrepreneurial environment of college students with Delphi method and AHP analysis, including6one-level indicators and28two-level indicators, and puts forward a concrete research plan. The fourth chapter is the empirical research section. According to the evaluation index system, it surveys133college student entrepreneurs in Shanghai through questionnaire and interview methods and does empirical analysis to the overall condition and problems of the entrepreneurial environment of college students in Shanghai. The fifth chapter proposes the countermeasures to optimize the entrepreneurial environment of college students, which can be improved in three aspects:policy environment,financial environment and entrepreneurial educational environment.